The Most Responsive Bus Stop
As someone who relies on multiple means of public transportation daily, I can attest to the extreme boredom that accompanies bus stops. Not only do you feel like people don’t understand the rush you’re...
View ArticleLand Rover Esc Key
Most office day jobs require more PC interaction than people interaction. Land Rover, whose motto is “Above & Beyond,” stayed true to their word by sending prospective Land Rover adventurers the...
View ArticleAudi Takes on Paintball
Car advertisements are dull. From winding roads demonstrating handling to city streets expressing gas mileage, it’s all been done before. Audi breathes new life into tired automobile demonstrations by...
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A Very Experiential Chinese New Years
This past weekend was the celebration of the Chinese New Year Festival in San Francisco's Chinatown. A number of well-known brands chose to take part as a great way to connect with thousands of their...
View ArticleShare Good to Get Good (Mac & Cheese)
Whenever I see a massive PR stunt I feel a pang of jealousy. Why am I never lucky enough to experience a guerrilla event to brighten my lackluster afternoon? Annie’s Homegrown Inc., a Berkeley-based...
View ArticleCoke Zero Secret Taste Test
Blind taste tests are nothing new. But what if the participants don’t know that they’re participating in anything but a standard flight? Coca-Cola, a company known and celebrated for their experiential...
View Article#EvenIfYouShouldnt
To market Mikado candy (or prove that chocolate really is irresistible) French agency Buzzman developed the "Resistance Test." People were planted in the audience to approach the Mikado dispensary and...
View Article"Slowmercial" Targets YOU (Most Likely)
I am one of the 80% of people who records shows in order to bypass the annoying/tiring/un-clever commercials that pollute my TV viewing time. But this phenomenon has posed a major problem for...
View ArticleWhat's your favorite color? Opel ADAM has it!
European auto maker Opel was looking to promote their new ADAM model, which comes in 60,000 exterior and 80,000 interior color combinations. To demonstrate the plethora of options while attracting a...
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‘Mudvertising’ the filthiest way to get your brand noticed
When you think of a marketing event, you may think of a run, party, or booth. Did using mud ever come to mind? Most likely not. However, the concept of mudvertising is becoming a popular form of...
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Mommy Mobile Games
In the current mobile world it’s not rare to see children as young as 10, or adults as old as 60, with their eyes locked on their respective screens. Even my mom has developed her own habit, as she...
View ArticleThe New IKEA Catalog’s Virtual Experience
The decline of print newspapers and magazines is no surprise, in fact, it is very very old news. Although some older, more established publications had a little extra time to transition over to...
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An App More for the Zombie Fan Than the Brand
Hyundai worked with Robert Kirkman, comic book creator of The Walking Dead, to come out with a mobile application that allows fans and zombie fanatics to create, design their own post-apocalypse...
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Assassin’s Creed 4 Breaks Out of the Clutter at Comi Con 2013 with Immersive...
At a major conference that’s famous for its costumes and numerous visual attractions, it is difficult for any game, show, or comic book to really envelop ComiCon goers within the branding of their...
View ArticleCelebrity Endorsements: Football or Ambiguity
In Ogilvy on Advertising, David Ogilvy describes celebrity endorsements as lazy and overrated. He elaborates that they really only work if the celebrities advertise products they have expertise in....
View ArticleArcade Fire Makes an Interactive Music Video for “We Used to Wait” on The...
Music by nature can be experiential. And a music video can be a powerful method of intensifying a listener’s experience. However, since Youtube’s dominance as the main platform for online videos, the...
View ArticleWhat Does "Experiential" Really Mean in Marketing?
What is Experiential Marketing?From vending machines that turn you into James Bond to giant dragon skulls that block your path on the beach, experiential marketing has become increasingly popular and...
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Incentive-Based Social Media Campaigns: Do They Work?
From live-tweets to clever replies, brands strive everyday to drive as much engagement on social media as possible. However, in an attempt to do so, many brands have found that some strategies simply...
View ArticleViral Prankvertising vs. Prankvertising that Happen to Go Viral
It has been almost a full month since Halloween. Coffee shops have introduced holiday themed items to their menus, tv spots have already played “Jingle Bells” with everything from boxers to basketball...
View ArticleMoto X Makes a Magazine Ad Experiential
Select issues of this January’s WIRED magazine contains a clever, interactive ad for the new Moto X. With the use of pexiglass, LEDs, and batteries, readers are able to instantly choose from a...
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Augmented Reality is Bound by the Same Problems as QR Codes
Aside from a stubborn few, QR codes are widely believed to be obsolete. They have become just as common as the hashtag that was added onto a print ad as an afterthought. And they have become just as...
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Nike, Oregon Football, and the Ultimate Fan Experience
When the University of Oregon football team trotted out of the tunnel, through a wall of fog, and into the lights of the field in San Antonio, the team was once again donning newly designed uniforms....
View ArticleFrom Vending Machines to Bus Shelters, Fit Matters
In the past two years, we have seen a stream of various vending machine stunts. Some elaborate, others somewhat anti-climactic. Some focusing on a genuine gesture, others revolving around a playful...
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Self-Draining Countdown Cocktail for the Mad Men Premiere
(via Attack!)Fans of AMC’s popular television series Mad Men (and anyone who has even remotely heard of the series) know that cocktails are a staple theme of the show. When it came to celebrating the...
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