Zombie Sighting in New York!
AMC Network decided to take action on Dish after the cable provider dropped the popular network that houses shows like Madmen, Breading Bad, and The Walking Dead from its basic cable offering. AMC...
View ArticleClif Bar Rewards Followers Who Tweet Outdoors
What would you do for a Clif Bar?Clif Bar has just launched a clever Twitter campaign that incentivizes outdoor activities. For users to receive a coupon for a free Clif Mojo bar and be entered in a...
View ArticleWater Projection Mapping: Gillette's Light It Up Installation
Who isn't obsessed with the Olympics right now!To ramp up the excitement for Team USA, Gillette executed a huge projection mapping stunt that took place after the Olympic Opening Ceremony. Huge...
View ArticleFacebook Stories: "Remembering"
Facebook recently revealed its newest website extension called, "Facebook Stories." The site was launched as a hub for touching and unusual stories that had the popular social networking site at their...
View ArticleListerine's Flipbook Stunt
JWT Hong Kong came up with a clever and effective idea to educate the public on the perks of using Listerine. Brand ambassadors passed out seemingly innocent flipbooks that showed images of an...
View ArticleWhat's the Best Way to Stop People From Drinking & Driving?
Show them how it feels!The "Drunk Mirror" sponsored by Allianz Insurance was placed in a popular bar in São Paulo, Brazil to promote drinking responsibly. For the night, the "Drunk Mirror" was placed...
View ArticleVolkswagen Drives with the Sharks
In honor of the Discovery Channel's 25th Anniversary of Shark Week, Volkswagen partnered with marine biologists and engineers to create a shark observation cage in the shape of their 2013...
View ArticleQR Code Marketing: Budweiser "Budclock" Stops Time
Have you ever wished happy hour would last longer? Y&R Ecuador and Budweiser have finally made the wish true with their recent campaign. The "Budclock" campaign extended happy hour by one minute...
View ArticleSocial Experiment: Honesty Tea Finds Most Honest People in the Nation
The folks over at Honest Tea wanted to measure just how honest the current American population was when no one was looking. Honest Tea placed unmanned Kiosks in multiple cities over the course of the...
View ArticleFlash Mob: Pillow Fight Edition
Not too sure what specific product or service the pillow fight is supposed to promote but the act of being awoken to be active transcends all languages!The video starts with onlookers staring...
View ArticleA Real Taste of Video-Game Gore
This past weekend in London’s Smithfield Meat Market, Japanese video game makers, Capcom, gave food shoppers a taste (literally) of what to expect in the release of their latest edition to the Resident...
View ArticleQR Codes: Message in a Bottle.
Single, and ready to mingle? Lacking confidence to use your favorite pick-up line on the girl (or guy) at the bar? No problem! Harry’s bar in Singapore decided to help single men and women use...
View ArticleStop Working. Start Drinking.
How do you reach this white collar professionals working 80 hours per week, where banner or television ads don’t seem to work? Simple. Send in a window washer to reach them in their offices.Ultimat...
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Wonderbra DECODER from Bridget Jung on Vimeo.We're in the generation of instant gratification, but Wonderbra found a way to grab our attention with a slight delay. Rather than walk by this lingerie...
View ArticleCoca-Cola: Let's Eat Together
Adding to their growing list of “Open Happiness” campaign stunts, which includes the Happiness Machine, the Happiness Truck in Rio, and the Hug Machine, Coca-Cola does it again with the Happiness...
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With a little help from my iPadEver wish pictures came to life like they do for Harry Potter? The marketing team at Lexus probably does too, and with their new 'A Stunning Feat' Campaign, a magazine...
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Smart Marketing Benefits the ConsumerHow aggravating are those mandatory 'decode these distorted letters before continuing to the next page' boxes!? What a waste of time and energy- Why not put those...
View ArticleNestlé’s “We Will Find You” campaign uses GPS tracking in candy bars
In a nod to Willy Wonka & his golden tickets, candy giant Nestlé has decided to award six lucky UK customers with a cash prize. Nestlé has embedded GPS tracking devices that get activated when you...
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Be Bond with a Coke ZeroCoca-Cola has thrown themselves into experiential marketing campaigns, and we love it! For this action packed pit stop at the vending machine, Coca-Cola joined forces with the...
View ArticleThe Burt's Bees Buzz
Burt’s Bees exercises the power of mass curiosity. The company launches their new hydration line product through an out of home, guerrilla marketing campaign and a coupon strategy. Printed coupons...
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