In honor of the Discovery Channel's 25th Anniversary of Shark Week, Volkswagen partnered with marine biologists and engineers to create a shark observation cage in the shape of their 2013 Beetle.
Viewers were in for a surprise when they saw divers being submerged in a VW Beetle shaped-cage. Volkswagen seamlessly tied in the release of the newly redesigned 2013 Beetle with Shark Week programming by airing footage of the Beetle Shark Cage roaming on the ocean floor next to sharks.
When is VW going to release a fully functional underwater car? I'd pay big bucks for that!
[Via Creative Criminals]