What would you do for a Clif Bar?
Clif Bar has just launched a clever Twitter campaign that incentivizes outdoor activities. For users to receive a coupon for a free Clif Mojo bar and be entered in a drawing for adventure gear, they have to tweet what activity they are doing(with the tweet location option enabled) to @ClifMojoGo.
While Clif Bar is encouraging users to breathe in fresh air, the campaign is also doubling as a way to find out where these Clif Bar-enthusiasts are specifically spending their time outdoors which will help the company create more targeted and unique promotions. Great thinking Clif Bars--I'm sending my tweet over as soon as I get out of the office!
[Via Tree Hugger]