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Walking on the Surface
The demand in the tablet market is starting to scratch the surface. Literally, with scuff and shoe marks. Microsoft launches its guerrilla, out of home campaign through the streets of the Paris and...
View ArticleCoca Cola dances up a storm in South Korea
This is a case where soda dispenser meets Dance, Dance Revolution. Coca Cola launches another experiential, guerrilla marketing campaign through their vending machines. This vending machine lights up...
View ArticleNokia & Orange
Nokia teams up with Orange to create an augmented reality display in the middle of a mall. Curious bystanders get drawn in by curiosity and a pillar sized LCD. Normally, people would look weird and...
View ArticleAllen Solly Tweeple-Powered Launch
Allen Solly creates a Twitter campaign in India that allows people to stand in line, make a tweet, and test their luck to see if they get a new button up from their new Autumn Winter collection. This...
View ArticleHuman Lab Mice: How far will you go for Fantastic Delites?
Coming back from it's recent vending machine campaign, Fantastic Delites brings the human lab mice project to light. People get to either run around in a wheel wearing a mouse outfit, or get the...
View ArticleLes Petit Riens answers back to crappy gifts
Les Petit Riens, a non profit organization in Belgium, creates an out of home, guerrilla marketing campaign answering back to some of the items they have received from it's donors. People who unveiled...
View ArticleIrish Big Deals
Big Deal.ie, an Irish daily deals site, goes to the street with a contest to promote it's brand. Their campaign was to offer people a chance to make 300 Euros by eating a scorpion to enter. Once...
View ArticleThe Lifeboats of Pi
At the French premier of Ang Lee’s film The Life of Pi, audience members were immersed in the essence of the film, equipped with 3-D glasses and life vests. Viewers experienced the adventures of a...
View ArticleGot Sushi?
For some, life without sushi seems bland. So when the Norwegian Seafood Council was posed with the task of spreading sushi awareness and benefits of eating fish, they decided to showcase dancers to...
View ArticleA small demonstration
An in-store, guerrilla marketing campaign shows how easy it is to use Windows 8. The idea is to demonstrate that it's simple enough for a child to use and explain the functionality. People were able to...
View ArticleUnilever's Augmented Reality Spray
The internationally known brand for hygiene, Unilever, develops a guerrilla, out of home campaign that targets young, women. The augmented reality embraces the usage of their new product which is a...
View ArticleBMW turns your car into an i Concept Model
With BMW's new augmented reality, guerrilla marketing campaign, everyone can drive a BMW. The German car maker takes their augmented digital display and turns live traffic into the future that BMW...
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Tangerine Tango Pop-up Shop
Pop-up shops get your attention. A pop-up shop that mimics a Pantone color guide, features a real-time Twitter feed wall, and is graffitied with Sephora gets your...
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A Toy for Ages 18+
With thousands of different automobiles to choose from it is crucial for individual brands to set themselves apart from the competition. Executing this task in a stimulating and whimsical way is a...
View ArticleTNT: The red button returns
TNT does it again! They place a red button in the Netherlands for the daring and curious to open Pandora's box. This activation, twice as epic than the first, allows the audience to also participate...
View ArticleEvian Playground: Snow for everyone!
Evian goes to London with an out of home, guerrilla marketing campaign. For the month of January, the water company creates a playground that fumes artificial snow when people get in touch with their...
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Less Fumble, More Fondle
FHM gets handsy! While most gentlemen's magazines just tease readers with images of scantily clad beauties, FHM wanted to increase their readers' BRT (bra removal time). To insure no bra goes...
View ArticleDJ Porta Potty
Music festival season is just around the corner. From Coachella to Sasquatch, music lovers will be lining up to experience the rush of seeing Black Keys, Mumford and Sons, and Chili Peppers jam from...
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Condomology
What better way to celebrate National Condom Month (yes, that just happened) than test your sexual health knowledge Cash Cab style. This Valentine’s Day Trojan Safe Ride’s brand ambassadors will be...
View ArticleLenovo Yoga Bus
Lenovo, the leading mobile-PC maker, takes on China with it's new laptop tablet hybrid, the Yoga. The company takes on a mobile tour with brand ambassadors, a street team, and even a rotating chair. As...
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