Unilever's Augmented Reality Spray

The internationally known brand for hygiene, Unilever, develops a guerrilla, out of home campaign that targets young, women. The augmented reality embraces the usage of their new product which is a spray that demonstrates the attractiveness of good hygiene and great smell. Crowds gathered around the television screen as those who interacted with the product were rewarded with gifts like balloons or flowers from men. Leaves me wondering when they will come out with an Axe version of this...

[Via Creative Guerrilla Marketing]
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