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Incentive-Based Social Media Campaigns: Do They Work?
From live-tweets to clever replies, brands strive everyday to drive as much engagement on social media as possible. However, in an attempt to do so, many brands have found that some strategies simply...
View ArticleViral Prankvertising vs. Prankvertising that Happen to Go Viral
It has been almost a full month since Halloween. Coffee shops have introduced holiday themed items to their menus, tv spots have already played “Jingle Bells” with everything from boxers to basketball...
View ArticleMoto X Makes a Magazine Ad Experiential
Select issues of this January’s WIRED magazine contains a clever, interactive ad for the new Moto X. With the use of pexiglass, LEDs, and batteries, readers are able to instantly choose from a...
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Augmented Reality is Bound by the Same Problems as QR Codes
Aside from a stubborn few, QR codes are widely believed to be obsolete. They have become just as common as the hashtag that was added onto a print ad as an afterthought. And they have become just as...
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Nike, Oregon Football, and the Ultimate Fan Experience
When the University of Oregon football team trotted out of the tunnel, through a wall of fog, and into the lights of the field in San Antonio, the team was once again donning newly designed uniforms....
View ArticleFrom Vending Machines to Bus Shelters, Fit Matters
In the past two years, we have seen a stream of various vending machine stunts. Some elaborate, others somewhat anti-climactic. Some focusing on a genuine gesture, others revolving around a playful...
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Self-Draining Countdown Cocktail for the Mad Men Premiere
(via Attack!)Fans of AMC’s popular television series Mad Men (and anyone who has even remotely heard of the series) know that cocktails are a staple theme of the show. When it came to celebrating the...
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